NP SoftTech Shopify FAQ
Migration
How do you handle SEO redirects during a Shopify migration?
Redirect planning is a core migration workstream. We inventory important URLs, map destinations and implement redirects before or at cutover.
Who this answer is for
Merchants migrating to Shopify who need organic and inbound link continuity.
How NP SoftTech approaches it
Redirects protect equity and paid landing paths. They are tested, not improvised.
URL inventory
Products, collections and content paths.
Mapping rules
Old path to new Shopify path.
Implementation
Shopify redirects and related checks.
Smoke tests
Sample high-value URLs after cutover.
What we prioritise
High-traffic and high-converting URLs are mapped first, then broader patterns.
Pattern redirects
Where structures are consistent, rules accelerate mapping; exceptions are handled explicitly.
Aftercare
Post-launch spot checks catch misses quickly.
Common mistakes to avoid
Relying on a soft 404 theme page instead of redirects
Soft pages are not a substitute for proper redirects.
Changing handles after redirects are built without updating maps
Keep URL decisions frozen near cutover.
Practical next step
A general answer is only the starting point.
Share your current sitemap or top landing URLs. We will include redirect scope in migration planning.