Collections are your shelf space. Default automated sorts rarely match how you want to tell a seasonal story.

Collection merchandising layout
Campaign collections need intentional order. Automated sorts rarely tell the story.
Collection type Use for Order rule
Automated Evergreen categories Tag and condition driven
Manual Campaigns and launches Hero SKU first, then support

Manual vs automated collections

Use automated collections for evergreen categories. Use manual collections for campaigns where exact product order matters.

Tagging discipline

A consistent taxonomy for material, occasion and price band prevents duplicate collections and broken filters later.

Mobile collection grids

PreferTwo-column grids with readable titles.
AvoidBadge overload on every tile.