Traffic is expensive. A weak product detail page wastes clicks even when the product is strong.
| Zone | Check | Pass looks like |
|---|---|---|
| Above the fold | Image, price, variants, CTA | Shopper understands the offer without scrolling |
| Trust | Delivery, returns, proof | One clear sentence near the buy button |
| Technical | Gallery, sticky cart, structured data | No broken swipes or covered badges |
Above the fold
- Primary image shows scale and use context.
- Variant labels match how customers think.
- Price updates instantly when variants change.
- CTA copy matches intent.
Trust and policy clarity
Shipping timelines, return windows and warranty language should be visible before scroll on mobile for high-consideration categories.