Visibility in AI search means a tool can find a page that states who you are and what you do, then decide to use it. You cannot upload a listing the way you open Search Console and expect a badge back.

Why this is happening: how AI search is changing sites. How ChatGPT gathers business facts: how ChatGPT finds businesses. The site checklist: optimize a business website for AI search.

Quick answer

One public domain, About and service pages with real sentences, the same company name everywhere, and a site Google can already index. Then test a few prompts twice.

Business website pages feeding an AI search answer
If the fact is not on a public page, do not expect a clean mention.

Make the source easy to fetch

HTTPS, one hostname, no leftover noindex. That is technical SEO. A tool that browses still waits on a 4MB hero: speed and SEO.

Make the source easy to name

Use the same legal-or-trading name in the title, footer, About and contact. If you operate in one city, say so. If you do not serve a place, do not list it because a generator suggested it.

Make the source easy to quote

Short factual sentences beat a metaphor block. Content types: what content AI search needs. FAQs: do you need an FAQ page.

Screenshot needed

About page with a one-sentence description of the company and city. ALT: About page stating what the business does in plain language.

Site exists but chat tools describe a different company?

Usually the pages are thin or the name is inconsistent. Send the URL.