Optimizing for Google Search means: a person types something, Google can fetch your page, and the page is the better answer. Everything else is a tactic around that.
Launch hygiene: new-site SEO checklist. Plumbing: technical SEO. Writing: SEO-friendly content.
List the services people already ask for. Give each a URL. Match the title to the query. Prove you do the work. Fix crawl issues in Search Console. Repeat when you add a service.
Start from queries you can serve
Write the phrases customers already use on the phone. If you only paint interiors in one city, that is the page. Do not target “best painter in the world”. Do not make a page for a job you refuse.
On the page
Title, H1 and first paragraph should agree. Use the words a person uses. Add proof: process, area, photos. Internal links from the homepage and the service index. Contact on the same page so they do not hunt.
Stores: Shopify SEO and product page SEO.
A service page title tag next to the Google result it produces (your own site). ALT: Browser title and Google listing for the same service page.
After it is live
Search Console: coverage, queries, pages that get impressions but no clicks (titles may be weak). Page speed: page speed test and Core Web Vitals.
AI answers: SEO vs AI search. Do not drop Google work because a chat tool exists.
Send the URL and the service you want found. Contact.
